Mundipharma partners with the reigning 23-time WTA champion to endorse the BETADINE®® brand
Dubai, U.A.E, 26 January 2016 – Mundipharma welcomes the Danish tennis star Caroline Wozniacki as a new global Brand Ambassador for BETADINE®®, the trusted antiseptic brand in hospitals and homes around the world.
Wozniacki, a former World No.1 on the WTA tour1, range of oral and wound care antiseptics with focus on inspiring people to transform their lives through exercise and healthy living to reach a personal goal. The new campaign will be amplified via traditional media, Digital and Social Media across the PanArab region.
“Tennis is one of the most physically demanding professional sports with a long season on tour, making it critical for professional tennis players to have a daily effective regime against infection and injuries,” commented Wozniacki . “BETADINE® has been a trusted partner in my personal journey, and I can’t wait to share how the products can help prevent and protect against infection.”
“As a world-class athlete who never gives up and battles her way through pain to victory, Caroline is the perfect role model for BETADINE®’s vision of protecting people in the global fight against infection, while promoting healing and wound care,” said Raman Singh, President, Asia Pacific, Latin America, Middle East, and Africa, Mundipharma. “The partnership is an extension of Mundipharma’s commitment towards building significant awareness around the importance of protecting our health and preventing infection in our daily lives.”
In line with the global launch, BETADINE® has also launched a local campaign which will shadow the progress of six hand-picked champions from the MEA region, who will embark on an intensive 12 week fitness journey, designed and led by a local triathlon and fitness company, ‘Go Strong’.
From sore throats to minor cuts and grazes, BETADINE® products are used and trusted as an antiseptic for more than 50 years, consistently demonstrating strong efficacy against bacteria, viruses and fungi that cause infections2345.
The Mundipharma network of independent associated companies consists of privately owned companies and joint ventures covering the world’s pharmaceutical markets. These companies are committed to bringing to patients the benefits of pioneering treatment options in the core therapy areas of oncology, pain, respiratory, consumer healthcare and rheumatoid arthritis.
About Go Strong
Based in Dubai, Go Strong is a team of experts ready to help people to reach their goals with training programs in Triathlon, Fitness, Nutrition, and Well-being. www.gostrong.me
For Media Inquiries
Shamim Kassibawi, Spread Communications, +971 50 550 3230, Shamim@spreadcomms.com
®: BETADINE is a registered trademark of Mundipharma
1 http://www.wtatennis.com/page/NotesAndNetcords/0,,12781,00.html. WTA Tour. Retrieved 16 January 2012.
2 Naunton Morgan TC, et al. Injury 1980; 12: 104–6. 23.
3 Selvaggi G, et al. Acta Chirurgica Belgica 2003; 103(3): 241–7.
4 Lachapelle JM, et al. Clin Practice 2013; 10(5): 579–92.
5 Capriotti K, Capriotti JA. Dermatol